Promoting passionate, meaningful and respectful brand management
When the market is changing more rapidly than you can blink, and the world seems more and more complicated, it’s hard not to feel a slight fear of being overwhelmed. My passion is bringing the attention back to essential meaning and creating strong connections between a brand and its audience – by appealing to emotions.
My educational background includes a Specialized Master in Marketing and Communication from ESCP-EAP (European School of Management) in Paris, and a 4 year degree in Media Science and Communication from the University of Bergen, Norway. I worked in several design agencies in Paris before returning to my hometown Kristiansand to work for one of the largest ice cream manufacturers and brands in Norway; Hennig-Olsen. Here I have had the fortunate opportunity to participate in numerous changes and developments through the last 10 years, including projects within corporate strategy, product development, design, packaging, branding and communication.