Programme 2019

24-25 June, 2019; Amsterdam; the Netherlands

7:30 AM - 8:30 AM

Registration & Refreshments

8:30 AM - 8:40 AM

Chair’s Opening Remarks

Dr Benjamin Punchard, Global Packaging Insights Director, Mintel

Introductory remarks by the Chair in the plenary room

8:40 AM - 9:15 AM - Keynote

Packaging Development

A Circular Future Now

Chris Daly, VP Supply Chain Strategy, Transformation and Sustainability, PepsiCo Europe and Sub Saharan Africa

  • What a circular future looks like – the PepsiCo perspective.
  • The challenges and opportunities to achieving that future
  • How we can make the future closer:
    • The partnerships we need
    • The action we can take now

9:20 AM - 9:50 AM - Solution Spotlights

New Materials & Commodities

Session Title TBC (Metsä Board)


  • Full session abstract TBC

Innovation & Technologies

From Design to Delivery; Innovations in the Packaging Value Chain

Peter Hulsmans, Business Development Europe, Esko Brand Solutions

Abigail Bruce, Marketing Director EMEA, Pantone

In this session, you will:
  • Understand key shopper packaging preferences on both the digital and physical shelf
  • Identify key packaging technologies to help increase speed-to-market, unlock creativity, and connect your team and suppliers
  • Find ways to integrate color in every stage of the packaging process

9:55 AM - 10:30 AM - Case Studies

Innovation & Technologies

Wine Bottles for the 21st Century: Beautiful, Flat and Sustainable

Santiago Navarro, CEO & Co-Founder, Garçon Wines

As ecommerce grows and distance selling and home delivery become the norm for wine retailing, the 19th century round, glass bottle is no longer fit for purpose. For an industry steeped in tradition, we’ve developed a simple, yet outstanding innovation that delivers the right customer experience by respecting the industry’s heritage. By flattening the wine bottle and producing it from 100% post-consumer recycled PET, we’ve created the world’s most eco-friendly wine bottle which thanks to its remarkable space and weight savings, slashes logistics costs whilst also slashing carbon emissions. Multi award-winning and hailed as a game-changing innovation by experts and influencers, it looks like the future world of wine bottles will be beautiful, flat and sustainable.

Branding & Design

Circular Packaging Design

Niels van Marle, Packaging Expert, Netherlands Institute for Sustainable Packaging

The impact of design details on sustainability

Sustainable packaging requires customization. When designing packaging, the choices you make have consequences for the circularity of packaging. Begin with the end in mind and think about usage and dispose behaviour of consumers. The Netherlands Institute for Sustainable Packaging will give you  tips and tricks to make your packaging more sustainable.

10:30 AM - 11:20 AM

iSolve Meetings & Networking Refreshments

11:20 AM - 11:50 AM - Solution Spotlights

New Materials & Commodities

Session Title TBC (Apeal)

Tony Waite, President, Apeal


  • Full session abstract TBC

Innovation & Technologies

Latest Developments and Applications in Digital Printing

  • Exploring opportunities for both retailers and suppliers How to create real value for the consumers
  • Driving innovation in digitally printed packaging across the value chain

11:55 AM - 12:30 PM - Case Studies

Packaging Development

Does Plastic have a Role in the New World of Sustainable Packaging?

Dr Benjamin Punchard, Global Packaging Insights Director, Mintel

  • Ocean pollution, and the potential health impacts that are diving consumers to question single-use plastic, with packaging a particular focus for concern
  • So what solution should retailers and brand owners be seeking? Plastic-free? Compostable? Recyclable?
  • This presentation will leverage Mintel GNPD to show product examples both globally and from across Europe, together with consumer research into the mind of the consumer

Innovation & Technologies

12:35 PM - 12:55 PM - Innovation Showcase

Branding & Design

The Global Future Design Showcase Award

  • The Global Future Design Showcase is designed to highlight new designs and solutions that will help the packaging industry identify the latest innovations and technologies
  • Entrants will have five minutes to introduce their offering or solution to the entire audience and convince them they deserve to be the winner of the “Global Packaged Showcase Award 2019”
  • The winner will be selected by an audience vote and announced at the evening drinks reception

12:55 PM - 1:55 PM

Networking Lunch

1:55 PM - 2:30 PM - Case Studies

Innovation & Technologies

Packaging Development

Can the Packaging Industry become solution to Ocean Plastic Pollution?

Dr Geoff Brighty, Technical Director , Plastic Oceans Uk

The awareness of ocean plastic pollution has risen sharply over the last 3 years, through film such as A Plastic Ocean, and other media and burgeoning science evidence. But also its our personal encounters with discarded plastic on our beaches, river banks and in our city streets that has brought this problem home to so many people globally. Plastic packaging has been synonymous with the issue, which has rightly focused on reduction of single use plastic.  How do we turn this around - so we get the benefits of packaging around goods, but stop the excesses and improve resource efficiency? The presentation will highlight not just the need, but the obligation on the packaging industry to come together to help solve this complex and nuanced problem within its sphere of influence - and quickly - so that our consumption of goods does not lead to an increasing burden on our fragile and precious oceans. Is this an invitation that can't be refused?

2:35 PM - 3:05 PM - Solution Spotlights

Branding & Design

Being imperfect. Better? “I’ll make more mistakes in a week then you will in a year and I’m OK with that because I have 100 more mistakes to make next week.” John Nunziato

John Nunziato, Founder and Chief Creative Officer, Little Big Brands

Introduction: Set the tone and pace for what I’m about to deliver about being imperfect.

 Self Evaluation: What is it that you’re expecting from your hyper organized thoughts?
  • Loosen up and allow yourself to react and capitalize in the moment
  • If you’re making a plan, plan on being flexible
  • Rigidity is keeping you 5 steps behind from the mover and makers
 Talking About The Whys:
  • Why can’t you ever seem to convert your ideas?
  • Why is the big idea still stewing in the back of your mind?
  • Today, last week, tomorrow - when are you going to make the biggest most beautiful success or mistake of your business career
  • And why just one imperfectly beautiful blunder
  • Why not make 10 this year and maybe 1 will be great
  • Take a look at my mistakes and the brilliance that was born out of them
Fix It: STOP STEWING:
  • Forget about yesterday
  • How to build the culture, thought process, and a flourishing brand business based on a model of fast fails and big successes
Questions: Let’s have a conversation (rather than questions.) We will start it off.

Innovation & Technologies

Exploring the Latest Packaging Machinery and Technology Innovations

  • Cutting-edge automation technology solutions to improve operating efficiency and reduce costs
  • Leveraging automation technologies to reduce time to market

3:05 PM - 3:55 PM

iSolve Meetings & Networking Refreshments

3:55 PM - 4:30 PM - Case Studies

Innovation & Technologies

How Creativity Leads to Innovation

Niels Prinsen, Senior Structural Packaging Designer, Philips

Judith Boonstra, Senior Structural Packaging Designer, Philips

The session will highlight how Philips:
  • Plans creativity
  • Boosts ‘outside’ the box thinking (by use of creative tools)
  • Integrates design thinking in Philips Packaging Design
  • Achieve creative results (case study beauty)

Packaging Development

Session Title TBC (Ozarka)

Beth Massa, Owner and Founder, Ozarka

  • Full session abstract TBC

4:35 PM - 5:10 PM - Case Studies

Innovation & Technologies

The Future of Packaging: Personalization

Francisco Miguel Nogueira, Global Packaging Innovation – Decoration Specialist, AB-InBev

  • Personalization is a key trend across multiple industries with a huge market potential, and enables several other trends… Have you taken enough notice of it?
  • There are several technology enablers ready to disrupt the field. Let’s talk about those
  • Customization is an ‘easy’ first step to drive of personalization. Discover key case studies and how you can do it too
  • This presentation will try to challenge (or at least expand) what you think about personalization

Packaging Development

Packaging of Fresh Seafood

Morten Sivertsvik, Research Director, Nofima

  • How can packaging keep your fresh fish fresh longer (including state of the art on packaging of fresh seafood, what parameters influence seafood quality, what benefits can packaging give, and just as important, what can you not influence with packaging
  • In the above I will touch upon temperature, hygiene, pretreatment and combination technology in addition to packaging technologies such as modified atmosphere packaging, skin/vacuum packaging, active and/or intelligent packaging
  • Is bio-based or biodegradable packaging with or without anti-microbial properties the future for seafood packaging? Main results from three European projects, Forbioplast, n-Chitopack and Actibiosafe where this has been focused will be presented

5:15 PM - 6:00 PM - Panel Discussion

Packaging Development

How can Companies Work Together to Find a Solution to the Ongoing Plastic Waste Problem?

Dr Benjamin Punchard, Global Packaging Insights Director, Mintel

Chris Daly, VP Supply Chain Strategy, Transformation and Sustainability, PepsiCo Europe and Sub Saharan Africa

Dr Geoff Brighty, Technical Director , Plastic Oceans Uk

Each year, 400 million tonnes of plastic is produced and 40% of that is single-use plastic. More than 8 million tonnes of non-biodegradable plastic enter the world’s oceans. Packaging waste is an ongoing issue affecting governments, consumer’s perspectives and the media.

  • How do you react to public pressure on plastics?
  • How can you work with your government to find a solution?
  • What’s the best approach to bring awareness to employees and consumers?
  • How will the plastic waste issue look like in 5 years?

6:00 PM - 6:05 PM

6:05 PM - 7:05 PM

Evening Drinks Reception

6:30 PM - 8:00 PM

Canal Tour

Discover Amsterdam's intimate canal network that was recently recognised as a UNESCO World Heritage Site.

Relax and network with contacts you've made at the summit.  Over complementary drinks and canapes, you'll cruise by the city’s historical centre by boat.

Please note there are only 50 spaces available. Find out more.

8:00 AM - 8:45 AM

Registration & Refreshments

8:45 AM - 8:50 AM

Chair’s Opening Remarks

Introductory remarks by the Chair in the plenary room

8:50 AM - 9:25 AM - Keynote

Packaging Development

Stories of Progressive Thinking: How Microsoft is Making Packaging More Meaningful

John Whitfield, Director, Packaging Engineering and Development, Microsoft Corporation

Kevin Marshall, Creative Director of Design, Global Packaging and Content, Microsoft Corporation

By challenging accepted practices and pushing the ethics of Inclusion and Sustainability, Microsoft’s Packaging and Content team is redefining what premium packaging can be.  Case studies: the Xbox Adaptive Controller packaging and the Commercial Channel redesign.

9:25 AM - 10:05 AM - Solution Spotlights

New Materials & Commodities

Steel Packaging and Sustainability – Challenges and Opportunities the Thinking from a Steel Maker

Alan Knight, Head of Sustainable Development , ArcelorMittal

Honest view of Steel packaging as seen through the lens of Sustainability and the SDGs

  • Value chain – from mine to customer
  • Embedded carbon
  • Circular Economy
  • Innovation Pipeline

10:10 AM - 10:45 AM - Case Studies

Innovation & Technologies

Session Title TBC (Decathlon)

Nicolas Bouché, Packaging Director, Decathlon

  • Full session title TBC

Branding & Design

Re:winers

Elin Aronsen Beis, CEO, Foodloopz Sweden AB

A innovative project that involves sensory analyses, branding and packaging design to find a way to rescue batches of wine from becoming waste in the wine trade.

10:45 AM - 11:35 AM

iSolve Meetings & Networking Refreshments

11:35 AM - 12:10 PM - Case Studies

Branding & Design

Designing the needs

Görkem Gör, Head of Graphic Design & Product Communication, Arcelik Group

  • Personal and Company Introduction
  • What we are responsible of
  • Working with Product Designers
  • Working with Multiple Brands
  • Expectations and some market research processes
  • Package design process
  • Package design proposals
  • Some examples

Packaging Development

100% Good: Good to the earth; Good to Society

Marius Grazulis, Business Development Director, BMV

Session will discuss about product development based on 2 principles:
  • Be good to the earth - reduce pollution
  • Be good to the Society - social responsible

12:15 PM - 12:50 PM - Case Studies

Branding & Design

The Role of ‘Design thinking’ in Meeting the Future Packaging Needs of Brands

Jos Harrison, Global Head – Design Strategy, Reckitt Benckiser Plc

  • One of the greatest opportunities for brands in the next 10 years is the enrichment of peoples’ experience of using their products or services – as we demand more from the brands we invite into our lives, more value, more content, more transparency and more meaning – packaging will play a crucial role in constantly improving that experience
  • Most organisations are not set up to maximise this opportunity, as it requires a company-wide application of creative problem-solving that typically exists in creative agency partners but only in isolated groups within client organisations
  • I will outline a plan for multi-functional implementation of ‘Design thinking’ as a transformational tool in FMCG/CPG organisations to deliver product/packaging innovation

Packaging Development

Fighting Food and Plastic Waste with Delicious Fruit Snacks

Ilana Taub, Co-Founder , SNACT

SNACT is a sustainable snack company with tackling waste at the core of its mission. Initially focused on tackling food waste the company quickly set its sights on reducing plastic packaging waste. In 2014, the company started exploring alternatives to traditional plastic packaging and in 2016 were the first company in the UK to use TIPA’s compostable packaging. SNACT’s co-founder, Ilana Taub, will share the company’s journey in selecting compostable packaging, its challenges and how consumers have embraced the company’s efforts to reduce the environmental impact of packaging.

12:50 PM - 1:50 PM

Networking Lunch

1:50 PM - 2:25 PM - Case Studies

Packaging Development

Anti-Plastic Paranoia – Strategy, Alternatives and Solutions

Beata Barańska-Czyżkowska, Design & Packaging Manager , Orkla Care

  • Orkla Care plastic strategy guideline – main points
  • Orkla Care sustainable products and innovative solutions
  • How to eliminate plastic from packaging? Raw alternatives
  • Examples of interesting non-plastic packaging design on market shelfs

New Materials & Commodities

Session Title TBC (BusinessCase / Forbes LatinAmerica)

Luis Carlos Chacón, Global Consultant / Op-Ed Columnist, BusinessCase / Forbes LatinAmerica

  • Full session abstract TBC

2:30 PM - 3:05 PM - Case Studies

Innovation & Technologies

Developments in Retail Packaging – Leveraging New Technologies to Reduce Waste and Increase Efficiency

  • What new constraints is sending via the internet bringing to the packaging industry?
  • How to strike a healthy balance between production and sustainability
  • How to ensure costs are kept to a minimum without compromising sustainability and recyclable enterprise

Packaging Development

Packaging in a Circular Bioeconomy

Graham Bonwick, Senior Lecturer, Newcastle University

Reuse, recycling and reduction of packaging will help reduce the quantity of materials that enter the environment. Although greater recycling of plastic packaging will be beneficial, especially in the light of concerns around micro and nanoplastics, there is growing consumer interest in the use of sustainable or green packaging alternatives. The presentation will review recent research into the use of biomaterials including agri-food wastes for packaging applications and the identify steps needed to embed packaging in a circular bioeconomy.

3:10 PM - 3:45 PM - Keynote

Innovation & Technologies

Session Title TBC (Loop)

Laure Cucuron, General Manager for Europe , Loop

  • Full session abstract TBC

3:45 PM - 4:20 PM - Keynote

Branding & Design

Improve Packaging Design in order to Reduce Supply Chain Costs

  • Viewing your packaging journey from manufacture, storage and transportation to your customer
  • Secondary packaging: product protection and durability throughout the supply chain
  • Engaging suppliers in the development of more sustainable packaging: Reduce, Reuse and Recycle

4:20 PM - 4:30 PM

Chair's Closing Remarks & End of Summit

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