Applying a Holistic Pack Design Framework to Navigate Packaging Transformation

13:40 - 14:15

Starting with an outline of the key transformational challenges for packaging, this session will introduce a new-to-industry Holistic Pack Design Framework and offer it as a powerful tool for navigating the complex choices required to drive the innovation & sustainability agenda.

Insights will be drawn from a recent case study viewed through an HPDF© lens. Time will be allowed for Q&A.

Alex James Orchard, Global R&I Director, Packaging Innovation, EDP, Danone

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