Cities (and their urbanism development) have undergone a dramatic transformation over the last thirty years, where migrations and industrialization on an exponential scale, ended up generating an overpopulation issue
Megacities where millions of people subsist... of course generating consumptions with higher impact on a system that every day reaches its limits in terms of transport, safety, and health. Welcome to PlasticLand
However, on every forecast about the future on urban areas (beyond the fact that 75% of humans will live on a city), includes the consolidation of Microcities: spaces that concentrate different living spaces of an inhabitant, guaranteeing life quality
This presentation exposes the main characteristics that will have in the future this new model of city, and how it creates new challenges and business opportunities around the packaging industry
Luis Carlos Chacón leads the BusinessCase team, a Boutique-Global-Firm that works with multinational FMCG's identifying emerging and future business opportunities. Also, has been a columnist for Forbes Latin America for several years, and currently pursuing a postgraduate degree in Global Business at the University of Oxford (where previously graduated in Strategy and Innovation), his educational background also includes studies at Stanford, The University of Manchester, and Houston University.
In business, he has worked for more than eighteen years for the global and regional operations of FMCG’s such as The Coca-Cola Company, Colgate-Palmolive, Diageo, Kellogg’s, Unilever, AB InBev among many others. Global traveller, eternal student, avant-garde thinker, business consultant, writer, and researcher, related to topics such as economics, storytelling, investment, retail, futures, semiotics, creativity, business competitive, globalization strategy, design thinking and behavioural sciences.