The Role of ‘Design thinking’ in Meeting the Future Packaging Needs of Brands
13:50 - 14:25
One of the greatest opportunities for brands in the next 10 years is the enrichment of peoples’ experience of using their products or services – as we demand more from the brands we invite into our lives, more value, more content, more transparency and more meaning – packaging will play a crucial role in constantly improving that experience
Most organisations are not set up to maximise this opportunity, as it requires a company-wide application of creative problem-solving that typically exists in creative agency partners but only in isolated groups within client organisations
I will outline a plan for multi-functional implementation of ‘Design thinking’ as a transformational tool in FMCG/CPG organisations to deliver product/packaging innovation
Jos is Global Head of Design Strategy at leading FMCG innovator, Reckitt Benckiser. His focus is enabling Design to lead brand strategy throughout the consumer journey. He has spent the last 20 years leading design thinking in all areas of the creative industry – always with a focus on the end-user and an agenda to drive sustainable business practices.