Sustainability in the New Normal will be an even hotter topic. Consumers and companies are redefining their views in regard of packaging sustainability and safety.
Accelerating the speed of innovation becomes even more crucial. Collaboration across the value chain is the key to make sure that the package performs optimally in every point of the packaging value chain and supports circular economy.
Customer cases demonstrate how packaging can be designed to address the whole lifecycle of packaging – starting from good understanding of the material properties and designing for recyclability
Ilkka Harju, Packaging Design Director, is leading the Metsä Board’s packaging design team responsible for the European and Asian markets. Before joining Metsä Board in 2018, he was responsible for packaging design and innovation needs for various companies.
Harju is renowned for pushing design boundaries by working collaboratively with other designers and technology experts. He constantly advocates the role of responsible design, technology and renewable raw materials as a tool for a healthier environment. In 2017 Harju received a Worldstar Award for his jewelry packaging design.