Programme 2020

28 & 29 September 2020 | Brussels, Belgium

7:30 AM - 8:30 AM

Registration & Refreshments

8:30 AM - 8:40 AM

Chair's Opening Remarks

8:40 AM - 9:15 AM - Keynote

Sustainability & Circular Economy

Packaging Sustainability & Recycling the Global Context

  • A pharmaceutical packaging expert's perspective 

9:15 AM - 9:50 AM - Keynote

Branding & Marketing

Accessibility & the Democratisation of Packaging

  • Improving ease of use in packaging
  • Catering to less able demographics
  • Designing packaging that improves accessibility

9:55 AM - 10:30 AM - Solution Spotlights

Solution Spotlight: APEAL

Solution Spotlight: Metsä Board

10:30 AM - 11:25 AM

iSolve Meetings & Networking Refreshments

11:25 AM - 12:00 PM - Case Studies

Sustainability & Circular Economy

Consumer Perception for Sustainable TV, CE & SDA Packaging

Onur Onrat, Head of Product Communication & Graphic Design, Arçelik

  • How the consumers perceive 100% recycled and recyclable packaging
  • Understanding the effects of packaging with sustainable design on purchase decisions with consumer tests

Branding & Marketing

The Oatly Way

Jenny Belsö Trojer, Global Category Manager for Packaging, Oatly

  • Incorporating sustainability into your brand
  • Developing packaging materials in accordance with brand values
  • Communication and marketing for a new, yet big brand

12:05 PM - 12:40 PM - Case Studies

Innovation & Technology

AB-InBev: Global Packaging Innovation

Gerald Marin, Global Packaging Innovation Specialist, AB-InBev

Abstract TBC

Branding & Marketing

Metro: Global Own Brand Packaging

Marion Sarra, Technical Packaging Engineer, Metro

Abstract TBC

12:40 PM - 1:40 PM

Networking Lunch

1:40 PM - 2:15 PM - Solution Spotlights

New Materials & Commodities

Smart Materials for Smarter Packaging

  • Printing electronics: traceability, serialisation & condition monitoring
  • Thermochromic, photochromic & chameleon inks
  • Implementing new printing technologies into an existing infrastructure

Research & Development

Improving Food Safety with Adhesives

  • Adhesive chemicals, solvent based vs solvent free
  • Balancing high performance and compliance
  • Informing the customer of changes/improvements to food-safety

2:20 PM - 2:55 PM - Case Studies

Sustainability & Circular Economy

Building a Sustainable Packaging Strategy for Brands

William Connolly, Head of Packaging R&D, Britvic

  • Data-based sustainability initiatives
  • Navigating through conflicting data and making choices about what matters to you
  • How to build a sustainability strategy that makes sense and is supported by data

Branding & Marketing

The Buddy Buddy Brand

Matt Samra, CEO, Buddy Buddy

2:55 PM - 3:55 PM

iSolve Meetings & Networking Refreshments

3:55 PM - 4:30 PM - Solution Spotlights

Sustainability & Circular Economy

Advantages of Buying Recycled Materials for Packaging Production

  • Recycled materials that are good-as-new
  • Implementing recycled materials in place of virgin/raw materials in to production processes
  • Case studies of successful adoption

Innovation & Technology

Data-driven Solutions for Outsourcing

  • Using data and machine learning to connect businesses and brands with the right consultancies, agencies and 3rd parties for all their printing and packaging needs
  • Outsourcing with maximum efficiency & minimal cost

4:35 PM - 5:10 PM - Case Studies

Research & Development

Future (and evolution) of the Packaging Value Chain

Luis Carlos Chacón, Global Consultant/Op-Ed Columnist , BusinessCase/Forbes Latin America

Given the environmental urgency that humanity lives nowadays, the pressure of public and private stakeholders pushes a changing process of overall habits, to reduce pollution footprint left by all packaging used daily; however, this will involve transforming elements of current business models of FMCG's, retailers, and more.This talk starts from the review of the 2020-2030 forecast, considering -from the three actors of commerce-, how the value chain of packaging in daily life could change.

Innovation & Technology

Session TBC

Session abstract TBC

5:15 PM - 6:00 PM - Panel Discussion

Innovation & Technology

Is There a Need for Smarter Packaging?

  • What is the current status of smart packaging?
  • How can we use smart packaging to communicate a story and to engage our customer?
  • Examples of smart packaging having a role in the supply chain (dark warehouse, barcodes etc.)
  • Are the high costs worth the benefits?

6:00 PM - 6:05 PM

Chair's Closing Remarks & End of Day 1

6:05 PM - 7:05 PM

Evening Drinks Reception

8:00 AM - 8:45 AM

Registration & Refreshments

8:45 AM - 8:50 AM

Chair's Opening Remarks

8:50 AM - 9:25 AM - Keynote

Sustainability & Circular Economy

Circular Economy: Reducing Waste Never Felt So Good

Marc Violo, Head of Marketing , Loop

Session abstract TBC

9:25 AM - 10:00 AM - Keynote

Innovation & Technology

Combatting Counterfeiting with Packaging

  • Smart packaging applications for anti-counterfeiting
  • Implementing measures for brand protection & preservation
  • The newest forms of security packaging 

10:05 AM - 10:40 AM - Case Studies

New Materials & Commodities

Colgate-Palmolive Case Study

Anna Tacikowska, European Design & Packaging Manager, Colgate Palmolive

  • The recyclable toothpaste tube
  • Abstract TBC

Sustainability & Circular Economy

Translating Changing Consumer Attitudes in to Opportunities

Marius Grazulis, Business Development Director, Birstonas Mineral Water Company

  • Healthy food & beverages and environmentally friendly trends created a new reality
  • This creates business opportunities for new companies that propose solutions/USP's
  • Differentiation and creation of added value to a product like bottled water (packaging is an important part of this)

10:40 AM - 11:40 AM

iSolve Meetings & Networking Refreshments

11:40 AM - 12:15 PM - Solution Spotlights

Branding & Marketing

Outsourcing Design: Reaching 'Unachievable' Targets

  • Pros of consulting design agencies, from launch to rebrand
  • Becoming comfortable with outside opinions on your product’s packaging
  • How to reach more demographics with imaginative & progressive packaging

New Materials & Commodities

Equating Paper with Plastic: Reinforcing Paper's Packaging Qualities

  • Re-designing paper’s qualities for industrial applications
  • The benefits of using paper over plastic

12:20 PM - 12:55 PM - Case Studies

Branding & Marketing

Danone: A Dairy Case Study

Patrick Pagliarani, Head of Packaging & EDP Quality Supplier, Danone

Session abstract (TBC)

Sustainability & Circular Economy

Sustainable Packaging: Consumer Perception and Real Environmental Effects

Kati Randell, Strategic Packaging Development Manager, Paulig Group

Packaging materials and raw materials for them develop fast, however, there are more and more challenges to tackle:
  • How to minimise food waste with packages
  • How to lower the carbon footprint of packages
  • How to develop recyclable packages etc.
It is important to listen to consumers, yet it is also important to educate them about new materials and the real environmental effects of these materials.

12:55 PM - 1:55 PM

Networking Lunch

1:55 PM - 2:30 PM

Innovation & Technology

Active and Intelligent Packaging Developments for Sustainability

Jenneke Heising, Assistant Professor, Food Quality & Design , Wageningen University

  • Food waste as a global environmental issue 
  • Reducing food wastage with smarter, better packaging 
  • Active and intelligent packaging concepts

New Materials & Commodities

The Graviky Story

Nikhil Kaushik, Co-Founder and COO, Graviky Labs

Session abstract TBC

2:35 PM - 3:10 PM - Case Studies

Sustainability & Circular Economy

Rethinking Plastic Materials for Product Packaging

Robbert Slooten, Global Sustainability Programme Manager , Signify

Thomas Marinelli, Head of Sustainable Design, Signify

  • Awareness of enormous impact of plastic packaging on the environment
  • Drafting a plan to find alternatives for plastic materials in packaging
  • Assessing the use of plastic packaging materials in portfolio
  • Can we achieve a phase out of plastic packaging?

New Materials & Commodities

Food Safety & Bioplastics

Adam Charlton, Senior Scientist, BioComposites Centre, Bangor University

  • Ensuring the safety and quality of food & beverage products can be preserved by plastic alternatives 
  • Examples of viable materials 
  • Risk analysis 

3:15 PM - 3:50 PM - Case Studies

New Materials & Commodities

Overcoming the Challenges of Switching to Bio-Based Packaging Materials

  • Enhancing packaging life-cycle and controlling costs from production to shelf
  • Understanding the environmental impact of bio-based materials: biodegradability and compostability
  • Evaluating main barriers to adoption: Cost, performance and availability
  • Assessing consumers expectations and their impact in the growing use of bio-based packaging materials

Branding & Marketing

Design to be at the Top

Ashwani Kumar, Chief Technologist: Design & Packaging, ITC Limited

When it comes to design, there are several exemplars across categories and touchpoints which are the benchmarks in themselves. What we learn from each of them rolls up into a philosophy by itself. This philosophy will not just take your business to the top, but brings you immense satisfaction in what you do.

Here is your answer in getting to the top.

3:55 PM - 4:30 PM - Panel Discussion

How Can Packaging Development be Improved Through Cross-Departmental Collaboration?

  • What is the typical packaging development process and what are the challenges in working collaboratively?
  • Cutting down time-to-market through cross-departmental collaborations
  • What are the main challenges to collaborations between packaging designers, engineers and marketing experts?

4:30 PM - 4:40 PM

Chair's Closing Remarks & End of Day 2