Programme 2022

23-24 May 2022

8:00 AM - 8:50 AM

Networking & 1-2-1 Meetings

8:50 AM - 9:00 AM

Chair's Opening Remarks

9:00 AM - 9:30 AM - Case Studies

Sustainability & Circular Economy

Strategising for a Sustainable Future: Discussing the Latest Industry Insights & Regulations

Hans van Bochove, Vice-President Public Affairs & Government Relations | Chairman of the European Organisation for Packaging & Environment, Coca-Cola European Partners

  • Full session abstract TBC

9:35 AM - 10:05 AM - Case Studies

Sustainability & Circular Economy

Session Title TBC (Tesco)

James Bull, Head of Packaging, Tesco

  • Full session abstract TBC

Innovation & Technology

Partnerships as Enabler to Drive Sustainable Innovation

Krzysztof Krajewski, Director Packaging Sustainability – Hygiene, Reckitt

In such a competitive-oriented worldwide reality we are called to reverse course of individualism and to embrace a common vision:

  • Identify new possibilities through actual challenges taking advantage of cooperation to encourage brand progress and sustainable innovations
  • Circular economy as a multi functional and cross industries eco system. Classic customer-supplier relationship does not seam to be efficient anymore and new models with multiple companies involved via consortiums is required for closing the loop of the full circular economy.  
  • Case studies of successful launches involving multiple partners in holistic product innovation propositions

10:10 AM - 10:40 AM - Solution Spotlights

Innovation & Technology

The fundamentals of Digital Transformation in Packaging : How to Digitize Brand Content, Artwork, and Color Specifications within the Packaging Process

John Kuijt, Senior Account Executive , Esko

Pieter Mulder, Global Strategic Account Manager, X-Rite | Pantone

  • Full session abstract TBC

New Materials & Commodities

Session Title TBC (Metsä Board)

  • Full session abstract TBC

10:40 AM - 11:30 AM

Networking Break & 1-2-1 Meetings

11:30 AM - 12:00 PM - Case Studies

Sustainability & Circular Economy

Following our Conscience – A Full Circle Approach

Konstantina Angeli, Head of Research & Development and Sustainability, KORRES

  • Presenting the full circle approach From Seed to Skin and Back that comprises of 6 distinctive labs. We introduce the Recycle Lab in 2020 to close the circle.
  • A recycling unit & costumers program for giving beauty empties a second chance.
  • A Lab to implement Circular Economy for the industry’s main materials.
  • A Program to raise awareness on consumers for the future of our planet.

Innovation & Technology

The Value of Sustainable Packaging

Benjamin Punchard, Global Packaging Insights Director, Mintel

Mintel’s Global Packaging Insight Director shares his overview on the future of Sustainability, and how it will continue to shape the global packaging landscape.

12:05 PM - 12:35 PM - Solution Spotlights

Innovation & Technology

Data-Driven Solutions for Outsourcing

  • Using data and machine learning to connect businesses and brands with the right consultancies, agencies, and 3rd parties for all their printing and packaging needs
  • Outsourcing with maximum efficiency and minimal cost

New Materials & Commodities

Equating Paper with Plastic: Reinforcing Paper Packaging

  • Re-designing traditional paper packaging with more resilient innovations
  • How to improve paper-based packaging to ensure it is a long-term, high quality packaging solution

12:40 PM - 1:10 PM - Case Studies

Sustainability & Circular Economy

Democratising Sustainability

Jo Chidley, Co-Founder, Beauty Kitchen

  • Creating consumer solutions that work with Cradle
  • Cradle principles
  • Give the everyday consumer access to the circular economy.
  • Reusable packaging that is accessible to the FMCG industry.

12:40 PM - 1:10 PM - Panel Discussion

Innovation & Technology

Accessible Packaging: How to Meet the Needs of your Entire Customer Base?

  • How can brands better understand the needs of their entire customer base in terms of the accessibility of their packaging?
  • How to best-introduce innovations that will improve accessibility?

1:10 PM - 2:00 PM

Networking Lunch

2:00 PM - 2:30 PM - Panel Discussion

New Materials & Commodities

Making the Right Choice: The Journey to Implementing Sustainable Packaging

  • What are current customer demands regarding sustainable packaging options?
  • How can businesses best react to and implement continual developments in sustainable packaging materials and best practice?
  • From sugarcane to paper pulp: understanding the different options that will work best for each individual product and consumer needs

2:00 PM - 2:30 PM - Case Studies

Branding & Marketing

Session Title TBC (Dyson)

Matthew Blackmore, Global Packaging Manager, Dyson

  • Session title TBC

2:35 PM - 3:05 PM - Case Studies

New Materials & Commodities

Innovation & Technology

Session Title TBC (Decathlon)

Thierry Monniaux-Campus, Packaging Director, Decathlon

  • Full session abstract TBC

3:10 PM - 3:40 PM - Solution Spotlights

Innovation & Technology

Implementing Truly Sustainable Packaging Materials

  • Following legislation established at summits such COP26 and the EU Green deal, how should businesses develop their packaging strategy to achieve true sustainability
  • From paper to steel - which materials are truly recyclable?
  • How to adapt and evolve current packaging?

New Materials & Commodities

Overcoming the Challenges in Switching to Bio-Based Packaging Materials

  • How important is the implementation of bio-based packaging for consumers?
  • Understanding the environmental impact in using bio-based materials: how biodegradable and compostable are they?
  • Evaluating the main barriers to adoption: cost, performance, and availability
  • How to introduce new packaging materials whilst maintaining quality?

4:30 PM - 5:00 PM - Case Studies

Sustainability & Circular Economy

The Path to New Packaging Steel

Armin von Keitz, Sustainability Manager, Tata Steel Europe

  • How is the steel industry becoming carbon neutral?

Innovation & Technology

Packaging Reimagined: From Experiential Drinking to Integrated Household Products

Kamila Sitwell, Co-Founder, Kolibri Drinks

Recycling is not enough. We must tackle plastic pollution by reimagining packaging and reinventing products. Companies must reduce the use of plastic in design while ensuring customers get the same or superior product benefits and experience. Here is how customisation in packaged drinks became the inspiration for truly sustainable packaging solutions.

  • Kolibri Bespoke Drinks Case Study
  • The journey of transformation from experiential drinks to sustainable packaging
  • Complement – Concentrate – Combine
  • Rethink Your Business Model towards a more sustainable future

5:05 PM - 5:50 PM - Panel Discussion

Sustainability & Circular Economy

How can Packaging Become More Sustainable and More Appealing to Evolving Consumer Demands?

Tim Moerman, Sustainability & ESG Director Europe, AB InBev

  • Why are consumers more interested in sustainable, ethical product and packaging choices than ever before?
  • What are the key sustainability trends across industries right now and in the future?
  • How to achieve a smooth transition from single-use packaging to more sustainable packaging alternatives without affecting the customer experience?
  • What materials should be eradicated and what should be adapted?

5:50 PM - 5:55 PM

Chair's Closing Remarks

5:55 PM - 6:55 PM

Networking & 1-2-1 Meetings

8:00 AM - 8:40 AM

Networking & 1-2-1 Meetings

8:40 AM - 8:45 AM

Chair's Opening Remarks

8:45 AM - 9:30 AM - Panel Discussion

Innovation & Technology

Cross-Team Collaboration: How Can Packaging Development be Improved Through Cross-Departmental Collaboration?

  • How to work collaboratively across teams and departments to better meet the needs of the business and customer?
  • What are the main challenges in ensuring effective collaboration between packaging designers, engineers, marketing experts and the wider team?

9:35 AM - 10:05 AM - Case Studies

Innovation & Technology

Branding & Marketing

Inclusive Packaging: Branding that Appeals to All

  • The importance of developing and marketing products for a diverse customer base
  • Evolving your brand image in line with a modern society
  • Moving away from gendered packaging and ‘pink’ products
  • Neutralising colouring, branding, and marketing for the future consumer

10:10 AM - 10:40 AM - Solution Spotlights

Innovation & Technology

Printing Technology Innovation

  • How can printing technology innovations level-up your labels?
  • How to reduce chemical and water usage in the printing process?
  • Offsetting carbon emissions whilst maintaining efficiency

Branding & Marketing

Outsourcing the Packaging Design Process: What to Consider?

  • How can consulting a design agency improve the success of your brand?
  • What role can outsourced designers play in all areas of branding from product launch to rebranding?
  • How to better understand your consumer and reach a wider demographic with progressive packaging design?

10:40 AM - 11:30 AM

Networking Break & 1-2-1 Meetings

11:30 AM - 12:00 PM - Case Studies

Innovation & Technology

A Cosmetics Company Packaging Transformation Journey

Anna Agardh, CSR Coordinator, IDUN Minerals

Caroline Thunstedt, CEO, IDUN Minerals

  •  Full session abstract TBC

Branding & Marketing

Reacting to Packaging Trends: Minimalism

  • Both for the aesthetically driven and ethically minded consumer, minimalist packaging is a growing trend within the industry in which less is more
  • How will this trend impact the labelling process?
  • How to react to this trend and implement minimalist design without compromising brand image?

12:05 PM - 12:35 PM - Case Studies

Sustainability & Circular Economy

Sustainable Packaging Innovations in Beverages

Tuğba ŞİMŞEK, Head of Sustainability, R&D and Quality , Uludağ İçecek TÜRK AŞ

  • Full session abstract TBC

Innovation & Technology

How to Best Optimise Packaging for E-Commerce?

  • With the unrelenting demands for e-commerce, how can packaging be best optimised to meet these demands?
  • How can packaging improve the online shopping experience?
  • How to reduce packaging & increase sustainability without affecting product quality and integrity?

12:40 PM - 1:10 PM - Case Studies

Branding & Marketing

Session Title TBC (Gnista Spirits)

Erika Ollén, Co-Founder & Marketing Director, Gnista Spirits

  • Full session abstract TBC

12:40 PM - 1:10 PM - Panel Discussion

Sustainability & Circular Economy

From Suppliers to Customers: The Importance in Maintaining End-to-End Transparency?

  • With the constant access to information online, consumers are now hyper-aware of how their products are packaged and where materials are sourced
  • How to achieve transparency within your business throughout the value chain?
  • How to best communicate this with the customer?

1:10 PM - 2:00 PM

Networking Lunch

2:00 PM - 2:30 PM - Panel Discussion

Branding & Marketing

Branding & Design: Trends Versus Legacy

  • How to appeal to the modern consumer whilst maintaining the heritage of your brand design?
  • How to implement new branding amongst legacy products to support the value chain?
  • Maintaining a modern design in tandem with sustainability goals

2:00 PM - 2:30 PM - Case Studies

Sustainability & Circular Economy

Packaging that Grows: Plantable Packaging for the Future

  • Further than biodegradable packaging, new innovations in which seeds can be interwoven into biodegradable packaging and then planted are continually being implemented by new and existing brands
  • Currently typically used in tags or cards, how can this be evolved?
  • Is this simply a ‘green’ trend or could this be evolved for the for the future?

2:35 PM - 3:05 PM - Case Studies

Sustainability & Circular Economy

The Case of Reusing

Luis Carlos Chacón, Global Consultant/Op-Ed Columnist, BusinessCase/Forbes Latin America

  • For some experts the way the industry is changing materials to replace plastics are only moving the problem to many more sources
  • On the other hand changing patterns in consumers towards the multiple use of a container could create a solution based of quality
  • Cases and trends

Innovation & Technology

How to Reduce Packaging Without Damaging Ingredient Stability & Product Integrity?

  • Implementing a less-is-more approach to packaging
  • Striking a healthy balance between sustainable strategies and production quality

3:10 PM - 3:40 PM - Case Studies

Innovation & Technology

Session Title TBC (Nature Force Technologies AG)

Mark Grazhul, CEO , Nature Force Technologies AG

  • Full session abstract TBC

Sustainability & Circular Economy

Refillable Parent Packaging: Standing the Test of Time

  • Zero-Waste initiatives are pushing towards refillable products as the new-norm to meet the needs of the planet for the future.
  • How to develop packaging that will not only last, but is easily refillable?
  • Ensuring that this is developed in-line with the correct in-store infrastructure

3:40 PM - 4:00 PM

Networking Break & 1-2-1 Meetings

4:00 PM - 4:30 PM - Case Studies

Innovation & Technology

Tech-Integrated Interactive Packaging

  • How can AI/VR apps become a part of packaging design to further the ‘story’ element of a product and encourage wider customer engagement?
  • How can QR codes be implemented into packaging design?
  • Will the implementation of QR codes and the optimisation of packaging for digital apps become the packaging norm for the future?

Branding & Marketing

Personalised Packaging

  • How to develop a business model that allows for personalisation?
  • How to respond to the personalisation trend without compromising quality or sustainability goals
  • Combining branding and trends with packaging innovation and technology

4:35 PM - 5:20 PM - Panel Discussion

Branding & Marketing

Standing Out in a Saturated Market: How to Separate your Product on a Busy Shelf?

  • How to best understand the consumer market to ensure you can tailor your packaging and overall branding to best appeal to the consumers of today?
  • How to create innovative packaging that meet the needs of your customers whilst also keeping on top of ever-changing industry trends?
  • How do consumers expect their products to be packaged in 2022 and beyond?

5:20 PM - 5:25 PM

Chair's Closing Remarks

5:25 PM - 6:25 PM

Networking & 1-2-1 Meetings